Photography — Creative Direction — Filmmaking
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Paul Chery is an independent French fashion brand founded by designer Paul Chery. For the launch of its first collection, Aside, I built the visual identity for the brand’s imagery in close dialogue with the founder’s creative direction.
Following the approval of the brand’s direction, I translated the intention into a visual language through moodboards and storyboards, assembled the technical crew and led the casting process. I then directed the campaign, overseeing the visual execution from concept development to image-making.
Paul Chery — Launch Campaign Film, 2026
Visual development, art direction & direction
Selected videos
brand Paul Chery
directed by Aimée Sauret
featuring Marcia Cassus, Violette Iris de Gruben, Daniel Ramses
director of photography Alexis Goussebayle
editor Axel Adda
camera assistant Mathias Paris
steadicam operator Maxence de Passemart
gaffer Lucas Kehri
best boy electric Alan LBH
Scene-by-Scene Storyboard, References & Framing Tests — Paul Chery , aside, 2026
Location Scouting — Paul Chery , aside, 2026